Course Information

Introduction

This five-day course teaches practical tools for understanding and shaping competitive position. You will learn how to map competitors, test strategic options, and build measurable plans. Sessions combine frameworks, case work, and hands-on exercises with real data. The emphasis is on methods you can use immediately on active business issues.

Objectives

1. Construct a clear competitive landscape using Porter’s Five Forces, segment analysis, and channel mapping.
2. Diagnose value-chain activities and identify specific levers for cost or differentiation advantage.
3. Produce evidence-based competitor profiles and use them to anticipate likely moves.
4. Evaluate strategic options with scenario analysis, war-gaming, and decision matrices to select a defensible course.
5. Develop an implementation roadmap with milestones, KPIs, and monitoring rules to track competitive position.

Who Should Attend?

1. Business unit leaders / general managers with P&L responsibility.
2. Product managers (mid to senior) responsible for product strategy.
3. Heads of strategy or corporate development.
4. Competitive intelligence and market research analysts.
5. Strategy and management consultants advising on market entry, repositioning, or M&A.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.